Green HRM as a Tool to Enhance Employer Branding and Attract Environmentally Conscious Talent in Sri Lanka.
Green HRM as a Tool to Enhance Employer Branding and Attract Environmentally Conscious Talent in Sri Lanka Figure 01: Visual of Green HRM (GHRM) Introduction Let’s be honest: when you scroll through job ads, what makes you stop? Is it just the salary, or does a company that actually cares about the planet grab your attention? In Sri Lanka today, the brightest young talent is choosing employers who walk the talk on sustainability. Green Human Resource Management (GHRM) has become the difference between being just another employer and being the employer, everyone wants to join. Enhancing Employer Branding through GHRM Figure 02: Employer Branding through GHRM Picture this: a job seeker scrolling through profiles. One company boasts tree-planting drives and zero-waste offices. Another? Just ...